Friendships Begin is the launch product for the My Little Pony Trading Card Game, co-developed by Kayou and Hasbro. Each of the six starter decks is built around one of the Mane 6 — Twilight Sparkle, Rainbow Dash, Pinkie Pie, Rarity, Applejack, and Fluttershy — and comes ready to play right out of the box.
The game blends story-driven adventure with strategic card mechanics, challenging players to guide their ponies through friendship trials and complete their narrative before their opponent does. With a 20–30 minute play time, accessible rules for ages 6 and up, and card artwork from official MLP artists and internationally renowned illustrators, Friendships Begin is the perfect entry point whether you’re a lifelong MLP fan, a TCG player looking for something fresh, or both.