If you’re at New York Comic Con this week, you’ve probably already seen it. A two-story-tall booth with a massive yellow flag. A Times Square billboard announcing “Here for the Superfans.” Lines wrapping around the show floor.
Kayou, China’s #1 trading card company, is making their official U.S. convention debut at NYCC 2025 – and they’re not playing small.
What’s Happening at Booth #1217
This isn’t just a booth where you buy some packs and move on. Kayou is bringing the full experience:
Star-studded signings. We’re talking Maile Flanagan (the voice of Naruto Uzumaki since day one), Tara Strong (the voice of Twilight Sparkle), Simone Legno (co-founder of tokidoki), and Andy Price (the legendary MY LITTLE PONY comic illustrator). Fans can get autographed Kayou cards featuring their favorite characters. Signings are capped at 200 per session – so get there early.
Live art installation. Andy Price is creating a giant 4-by-6-foot original Kayou card artwork live at the booth. That piece will be reproduced as a future collectible card.
Exclusive NYCC card drops. Limited-edition cards with official NYCC stickers that collectors won’t find anywhere else.
Interactive experiences. MY LITTLE PONY makeovers, tokidoki card-inspired cookies, photo ops with Naruto cosplayers, and the “Giant Card Climb Challenge” taking over the Javits Center staircase.
Oh, and they’re celebrating Naruto Uzumaki’s birthday at the booth with cosplayers dressed as Naruto, Sasuke, and Sakura. Because of course they are.
Why This Matters
Here’s the thing – a company doesn’t drop a Times Square billboard and build a two-story booth at NYCC unless they’re serious about the U.S. market. This is Kayou announcing their arrival, and they’re doing it with the kind of energy and investment that gets noticed.
NYCC attendees are also getting a first look at products hitting U.S. retailers: MY LITTLE PONY, NARUTO, and tokidoki collectible cards coming to Target, GameStop, and Barnes & Noble later this month. Plus, they’re announcing the MY LITTLE PONY Card Game launching at retail in early 2026 – the franchise’s first trading card game that combines Friendship is Magic storytelling with actual gameplay.
The Takeaway
Kayou isn’t tiptoeing into the American market. They’re running full speed with premium licenses, major retail partnerships, and the kind of fan engagement that builds communities.
For those of us in the trading card space, this is a company worth watching. They’ve got nearly 100 licensed IPs, they’re moving fast, and they clearly understand that this hobby is about more than just cardboard – it’s about connecting fans to the things they love.
We’ll keep you posted as more Kayou products hit the market. The trading card world just got a lot more interesting.
Frequently Asked Questions
What is Kayou and where are they from?
Kayou is China’s number one trading card company, known for producing officially licensed anime and pop culture collectible cards. They are making their official U.S. convention debut at New York Comic Con 2025, marking their expansion into the American trading card market with a major presence including a Times Square billboard and massive two-story booth.
What exclusive items are available at the Kayou NYCC booth?
The Kayou booth at New York Comic Con features limited-edition cards with official NYCC stickers that collectors cannot find anywhere else. Attendees can also get autographed Kayou cards from celebrity voice actors and artists, including Maile Flanagan (Naruto), Tara Strong (My Little Pony), and Andy Price, who is creating a giant original card artwork live at the booth.
Who is signing cards at the Kayou New York Comic Con booth?
Kayou’s NYCC booth features signings from Maile Flanagan, the voice of Naruto Uzumaki; Tara Strong, voice of Twilight Sparkle; Simone Legno, tokidoki co-founder; and Andy Price, the legendary My Little Pony comic illustrator. Each signing session is capped at 200 fans, and attendees can get their Kayou cards autographed by these stars.
Are Kayou cards officially licensed?
Yes, Kayou cards are officially licensed trading cards featuring popular anime and entertainment franchises. The company’s presence at New York Comic Con 2025 with celebrity voice actors and artists from properties like Naruto and My Little Pony demonstrates their official partnerships with major intellectual property holders in the anime and collectibles industry.