If you’ve been following the trading card world lately, you’ve probably heard us mention Kayou. They’re China’s largest trading card company, and they just launched in the US with their Naruto and My Little Pony lines.
But here’s where things get interesting.
PSA — yes, the PSA, the gold standard in card grading — just partnered with Kayou on an exclusive collaboration. PSA Collectors Club members who selected the Pop Culture & TCG edition of PSA Magazine received an exclusive Naruto promo card in their December issue. It’s a textured holofoil card featuring Naruto with Gamakichi the toad, sealed in a cello pack and shipped with a Card Saver.
Why does this matter?
When PSA puts their name on something, it sends a clear signal to the collector community: this is legitimate. PSA doesn’t partner with just anyone. They did their due diligence, verified Kayou’s licensing agreements, and said “yes, these cards are the real deal.”
For those of you who’ve been curious about Kayou products but weren’t sure if they were worth collecting — this should put some of those concerns to rest.
What’s Kayou bringing to the table?
Their US launch includes the Naruto Smriti Collectible Cards — Heaven Scroll Edition, which covers the Land of Waves Arc. The set has 158 cards across 10 rarity levels, including some gorgeous chase cards like the ukiyo-e styled Interlude Theater Scenario-E cards and stained glass Color Window Special cards. There’s even a US-exclusive Konan card.
Fun fact: DJ Steve Aoki (who’s a serious card collector) put out a $10,000 bounty for anyone who can get him all four Scenario-E chase cards graded PSA 10. That’s the kind of secondary market buzz you want to see for a new product line.
What this means for our community
We’ve been watching Kayou closely. A company that can secure a partnership with PSA, launch at major retailers like Walmart, Target, and GameStop, and generate this kind of collector interest is one worth paying attention to.
As always, we’ll keep you updated on what’s coming and what’s worth your attention. The trading card landscape is evolving fast, and we want to make sure Izzi’s Nation is always ahead of the curve.
Frequently Asked Questions
What is the PSA and Kayou partnership about?
PSA partnered with Kayou to distribute an exclusive Naruto promo card to PSA Collectors Club members in their December magazine issue. The textured holofoil card features Naruto with Gamakichi and was sealed in a cello pack, signaling PSA’s verification of Kayou’s legitimacy as a licensed trading card company.
Are Kayou cards officially licensed?
Yes, Kayou cards are officially licensed. PSA verified Kayou’s licensing agreements before partnering with them, confirming these are legitimate products. Kayou is China’s largest trading card company and has launched officially licensed Naruto and My Little Pony card lines in the United States market.
What cards are in the Kayou Naruto Heaven Scroll Edition?
The Kayou Naruto Heaven Scroll Edition contains 158 cards across 10 rarity levels covering the Land of Waves Arc. The set includes ukiyo-e styled Interlude Theater Scenario-E cards, stained glass Color Window Special cards, and a US-exclusive Konan card with multiple premium chase card variants throughout.
Why did PSA partner with Kayou cards?
PSA partnered with Kayou after conducting due diligence and verifying their licensing agreements, confirming Kayou produces legitimate, officially licensed trading cards. This partnership signals PSA’s endorsement of Kayou’s credibility to the collector community, as PSA only associates with verified, authentic products in the trading card market.